There is plenty to consider when making a decision about which journal to submit your paper to; ranging from basic questions over the journal’s scope, through its review process and open access offerings, all the way to the likelihood your work will be widely read and cited. Patrick Dunleavy has compiled a comprehensive list of these considerations, complete with tips on what you should be looking out for.
Wouldn’t it be great if there was some well-grounded evidence of the best place to publish your research? After all, you’ve sweated for two or more years on collecting the data or source materials, thinking through the issues involved, resolving problems, and writing up the finished text. You’re heavily invested in the work, and you want to get the best possible exposure for it in the optimal journal. So ask around in your department or lab and you’ll quickly find out that there’s a lot of folklore and anecdotes about where to go, but perhaps that different people give very different advice.